The Importance of After Sales!

We always highlight how fundamental it is to monitor your customer's journey, observe their behavior during the purchase, gather feedback about your business, and, of course, after-sales! Okay, but how to make a good after-sales process? What are your benefits? That's what we're going to talk about today!

It is worth mentioning that the entire relationship between company and consumer must be well conducted with all attention properly directed to the buyer, this step is included in this.

Benefits of a good after-sales service:

The chances of loyalty increase considerably when good support is offered in cases of problems or doubts, for example. Contact by the company must be constant, always asking the buyer's opinion and offering help or tips regarding the purchased product.

Another positive consequence of this “marriage” is the increase in the probability of your company being recommended to a friend or colleague of that person. There is even a specific loyalty metric to calculate this possibility, its name is NPS (we have a complete article on the subject here on the blog, worth reading).

With this consolidated relationship, upsell opportunities also tend to grow, just know how to monitor and use these openings to improve your revenue!

Don't forget the quality of the product!

It sounds obvious, but your product needs to be good! When we buy something that has a lower quality than expected, we hardly ever buy from the company again, regardless of the support and service offered. So don't forget to pay attention to what you offer!

Conclusion

We can sum it all up in the customer experience, it must be as positive as possible at every stage, of course, unforeseen problems happen, that's why after-sales becomes so important.

Did you like the theme? Don't forget to follow Partenero on social media! Take the opportunity to subscribe to our newsletter, so you will receive the next articles directly in your email.