Do you have a Bad Fit customer?

We always talk around here about the importance of winning and retaining customers for your company. But today we're going to tell you about a type of customer that can be a little troublesome in the long run, Bad Fit customers.

The Bad Fit customer consists of that person who does not see benefits in your products and becomes a consumer anyway, and he is noticeable right away, without much effort. But why would that be bad?

These customers hardly fit your company's profile, that is, they will sometimes become churn. They can generate very complex demands that your team cannot meet.

The demands generate unnecessary efforts, which could be directed to more qualified customers. Therefore, choose to approach interested customers, who fit your company's profile and who can potentially become satisfied customers.

How to identify a Bad Fit customer?

These types of clients are quite simple to notice. They usually ask for complex demands, which are not so related to the focus of your team, requiring a frequency of technical support. Another characteristic of this profile is unrealistic requirements that do not generate long-term values ​​in the company.

How do avoid this type of customer?

Pay attention to the behavior of the possible client during the first meetings, feel the needs, and ask if your company can and how much effort this will generate from your work team.

If you already have it, be aware of some signs of wear and if it persists, it's best to end the cycle right there.

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